YVONNE MCCLEAN
Studied Natural Sciences at King’s College, Cambridge
Worked as a strategic planner in several of London’s top advertising agencies during the 80’s – the heyday of British advertising BMP DMB&B BBH
Since 1992 has worked as a ‘brain for hire’ using research and strategic thinking to develop brands and guide innovation.
yvonne@cre8ive.net
Panorama, Guildown Road, Guildford, GU2 4EY, UK
+447802 731 975
+44 1483 37409
“I worked with Yvonne on the qualitative assessment of a campaign idea across markets. Out of this research, we got really great recommendations and insights from her on how to develop further the communication. In addition to this, she was very collaborative and helpful, when we had to share the results with key stakeholders” Ophelie (Sandoz) Doebler GLOBAL MARKETING DIRECTOR TEA BRANDS